Blockchain platform to enhance traceability in the coffee supply chain

Farmer Connect is building farm-to-consumer traceability solutions for enterprises based on the IBM Food Trust Platform. The startup aims to create efficiencies in the supply chain while connecting consumers to the farmers who grow the products they enjoy.

The startup has now entered a blockchain collaboration with a group of leading companies from the global coffee supply chain to further build out an intelligent ecosystem for the coffee supply chain. The major partners for the platform’s initial phase include the Colombian Coffee Growers Federation (FNC), ITOCHU Corporation, The J.M. Smucker Company, JACOBS DOUWE EGBERTS (JDE), RGC Coffee, Beyers Koffie, and Sucafina. The platform will be available to the entire coffee community and expansion into other commodities starting in 2020.

The coffee supply chain is complex, from planting and growing the trees to harvesting, hulling, drying, packing, bulking, blending and finally roasting beans before they are ready to be brewed. Integrated into this process are several intermediaries including export sellers, international transporters, importers, roasters, and retailers such as grocery stores, cafes and speciality shops. These intermediaries all have their disparate ways of tracking information, which can make value and information exchanges across the supply chain more manual, more labour-intensive and less transparent than they could be.

Blockchain is ideally suited to help address these challenges because it establishes an immutable, transparent environment for transactions. Growers, logistics providers, traders, brand owners, retailers, regulators, and consumers can use Farmer Connect’s platform to share permissioned access to information. This can enable coffee members of the ecosystem to trace products to their source and share sales and customer feedback with the growers.

With the Farmer Connect enterprise solution, coffee that travels across the supply chain can be tracked and traced in near real-time, across every transaction, all the way to the consumer. The solution recently completed months of testing, tracing coffee originating in Colombia and Rwanda from production to delivery. The provenance of each bag of exported coffee was captured in detail.

“Thank My Farmer” app
Farmer Connect SA has worked with IBM to develop an application named “Thank My Farmer” that gives consumers a full description of the coffee they are drinking and pulls data from the blockchain to highlight the journey that the coffee has taken through an interactive map. The app also allows consumers to learn about, share, contribute to and follow sustainability projects that are linked to their coffee or by region, variety, or brand.

The first version of the “Thank My Farmer” app will be available to test users in select markets of The J.M. Smucker Company, JDE, and other partners before opening up for general availability in 2020. Farmer Connect is developing a farmer-owned decentralized digital identity with Streetcred ID based on the Sovrin Network that will allow tracing to the individual farmer and the ability to use a feature within the “Thank My Farmer” app to contribute directly to their favourite growers or communities. Farmers will also benefit by having a digital track record of production and payment data that will, in turn, make many of them bankable for the first time.

(Press release)