Zug based Supertrends uses big data analytics, crowdsourcing, text-mining, advanced data visualization and digital gamification to spot, track and interpret innovations and technology-driven market trends. The resulting insights are delivered through a suite of “Future-as-a-Service” products that help companies, organizations, and investors better prepare for the future.
Supertrends founder and board member Lars Tvede, said: “We are filling a large gap in the market, which I have suffered under for decades as an investor and entrepreneur. While followers of the financial markets have access to excellent information services such as Bloomberg, where all information about the financial markets is consolidated in one place - and updated in real-time - it is almost impossible to follow the world’s exponentially accelerating innovation. Supertrends solves that problem.”
To bring the company to the next growth stage, Supertrends has attracted a small group of international investors living in Switzerland for its series A round. All participating investors have significant experience with venture investments as well as in scaling growth companies. The announcement comes amid a period of rapid expansion in the company. The startup also recently opened a sales office in Copenhagen, revealed new strategic partnerships, delivered their first white-label software to a hedge fund, and appointed experienced banker and entrepreneur Alfred W. Moeckli as chairman of the board. The new capital will primarily be used to accelerate sales, support the company’s expansion to new markets starting with the UK and USA, and propel the continued development of the company’s products.
“Here, at the beginning of our commercial breakthrough, I am delighted that the original shareholders and I have got several very experienced “wingmen” with significant entrepreneurial and financial experience into the circle of owners, who can help us internationalize the company and open doors. My experience from previous projects is that such co-investors can mean the difference between success and failure”, said Tvede.
About Lars Tvede
Lars Tvede, a Danish citizen living in Switzerland for three decades now, is a serial entrepreneur that founded ten companies within tech, media, property, and finance throughout his entrepreneurial journey. Among the is Beluga, a successful financial trading company and Sper Trends. He also co-founded the Nordic-American venture capital fund Nordic Eye before Supertrends. Alongside his role at Supertrends, Tvede is also the Chief Investment Officer at Atlas Global Macro. As an author, he is has written a series of books and supports Forbes as a contributing writer.
(Press release/RAN)
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