Beaconsmind supports Saudi Arabia in diversifying its economy

Through the cooperation, beaconsmind supports Saudi Arabia in the implementation of the "Vision 2030". Diversification of the economy is an important objective of „Vision 2030“, and tourism is part of the sectorial priorities. At the start of the cooperation it is planned to implement beaconsmind's innovative LBM solutions in various governmental and retail establishments in Riyadh, the capital of Saudi Arabia. These include, for example, museums, parks, shopping centres, retail outlets, tourist attractions and hotels.

The beaconsmind suite provides users with completely new communication and information channels. Visitors can use apps as travel guides and receive among other things, location-based information in real time via push notifications about events in their vicinity or further information about exhibits in museums. Based on the input of personal preferences, users are provided with individual offers for restaurants, galleries or museums. Visits can be planned in advance and routes optimised.

BIAC is a state-owned subsidiary of the Saudi Technology Development and Investment Company (TAQNIA), which in turn is wholly owned by the sovereign wealth fund of Saudi Arabia, Public Investment Fund (PIF). The collaboration with BIAC includes the expansion of beaconsmind’s business activities in Saudi Arabia and the exploration of possible new partnerships.

Max Weiland, CEO of beaconsmind: "The cooperation with the Kingdom Saudi Arabia is another important milestone in our company's history. We are thus tapping into the government sector and significantly expanding our business activities. In the future, our solutions will also function as a source of information with which we turn users' visits into unique experiences. With our solutions, the tourism industry, hotels, retailers and many more segments can further improve customer service and respond directly to customer wishes and needs. This leads to higher revisit rates and user satisfaction. Riyadh is just the beginning. We see significant potential to expand our collaboration beyond Riyadh and look forward to the cooperation and exciting tasks ahead."