A successful fiscal year 2021/2022 (July 2021 to June 2022) is reported by beaconsmind AG: Sales revenue increased by 250%. Beaconsmind’s LBM solutions are now deployed in nearly 400 stores at more than 25 customers in over 40 countries. For 2023, the company expects further significant growth thanks to new customers and further acquisitions.
The fiscal year 2021 / 2022 has been a success for beaconsmind, a leading SaaS provider in the field of location-based marketing (LBM) & analytics. In accordance with IFRS, sales revenues increased significantly by 249.54% from CHF 0.57 million to CHF 1.99 million. The company acquired several new clients including the BFL Group, a leading international discounter from the United Arab Emirates (UAE), the Czech fashion chain Prodes and the Italian jewellery retailer Nove 25.
Annual recurring revenues (ARR) of the beaconsmind Suite software made up around 90% of total sales revenues. Earnings before interest, taxes, depreciation and amortisation (EBITDA) improved from CHF -4.51 million to CHF -2.25 million. The gross profit margin was 90.13%.
New customers and further acquisitions
The start to the current fiscal year 2023 was very good. beaconsmind successfully continued its international expansion course and secured one of the fastest growing coffee house chains as a new customer in the growth region of India, among other things. In addition, beaconsmind continued to expand its business activities in 2023 in line with its strategy and strengthened its position as a B2B point-of-sales solution provider with the acquisitions of Ingenieurbüro Netopsie and Socialwave GmbH.
Socialwave is a fully automated location-based marketing service provider offering guest Wi-Fi as well as additional online (Bluetooth) and offline (NFC, QR-codes) technologies collecting guest data for efficient review collections, marketing campaigns, recommendation marketing, and customer analytics. The company has currently run rate sales revenues of EUR 4.5 million and around EUR 1.8 million EBITDA. With over 12,000 touchpoints Socialwave is the market leader in the German speaking region for location-based automated marketing services for stationary businesses.
Equity raise of CHF 1.9 million
The purchase price of EUR 10 million is financed through a mixture of low-coupon debt from a local Sparkasse, 350,000 newly issued beaconsmind shares issued to the founders of Socialwave. cash and at hand from a recent capital increase. In March 2023 beaconsmind raised CHF 1.9 million. The new shares were offered for subscription to strategic investors and existing shareholders within the framework of a private placement.
2023 will be beaconsmind’s first fiscal year, which will then correspond to the respective calendar year. In 2023, the rollout is planned in a further 1,500+ stores worldwide. For fiscal 2023, beaconsmind expects to increase its revenues to around EUR 10.9 million and reach break-even at the end of the year.
(Press release / SK)
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