Decommerce secures investment from UK-based investors

Decommerce is a community software that enables brands to build a community on their websites or landing pages. The platform allows for gamifying communication, airdropping digital collectables and rewarding community interactions across brands' websites, thus enhancing the online shopping experiences. The tool offers numerous features, including an administration back-end with AI moderation tools for automated community moderation by brand administrators. The tool can be integrated with popular CRM platforms such as Shopify and Salesforce and implement a comprehensive analytics dashboard for brands to gain deep insights into their communities. The expanded Furthermore, onboarding capabilities allow brands to easily welcome community members, provide them with wallets, and reward them for their engagement and contributions.

Initially developed as a community management system for the community-led menswear brand TBô, Decommerce tripled the repurchase rate of TBô within 3 months of a shopper’s first purchase and led to more than 70% higher customer lifetime value within 9 months, and better user engagement. The positive results caught the attention of other brands, which sought the solution to incorporate it into their platforms to host, engage, and reward their own communities on their websites. The founding team now offers the Decommerce software as a white label solution, as standalone campaign microsites, or it can be integrated within their own brand apps.

Incorporated in 2022, Decommerce is picking up speed and growing its traction. Alongside TBo, Decommerce is today used by brands across Europe and the US, with more than 10,000 users benefiting from the platform. The recently signed strategic deal with Outlier Ventures and Farfetch includes investment and entry into the Dream Assembly Base Camp cohort two, a tailored 12-week accelerator program focusing on luxury data infrastructure, community tools, digital fashion experience, self-representation and sustainability. The program aims to support promising startups in the luxury brand and web 3.0 space. Out of 260 applications, the Decommerce team was among the seven selected companies and the first Swiss company to enter the accelerator. They will get access to in-house operational, legal, commercial, marketing, and token model support. upon meeting the terms, the startups are eligible for up $150'000 investment.

Furthermore, Decommerce was recognized as a fast-track startup by Web Summit as part of the Beta Startup Program, it entered the Google Cloud Startup Program and the NRF program, the largest retail association in the United States.

“Moving forward, our roadmap includes onboarding further innovative brands that share our vision for the future of direct-to-consumer evolution. We also aim to expand our partnerships and collaborate with digital agencies, enabling them to offer exciting solutions to their clients. Moreover, we plan to further enhance our product by incorporating advanced analytics and automation services”, reveals Roy Bernheim, Co-Founder, Decommerce. Roy is supported by co-founder Allan Perrottet and a team of 11 people. 

(RAN)