In addition to its current offices in St. Gallen and Frankfurt Frontify, offering a brand management software, has opened its first office in New York City. The new location brings the startup closer to its existing customers and paves the way for further expansion in the US.
Frontify’s SaaS-based brand management software enables companies to create and streamline day-to-day branding, marketing and development operations through a centralised platform. The solution helps to increase consistency and efficiency as well as promote brand collaborations. More than 200‘000 customers, including renowned companies such as Lufthansa, Allianz, Vodafone, and Deliveroo are using the solution.
Accordingly, the United States (US) is Frontify‘s primary market and key driver. To serve its existing customers and further flourish in the US market, Frontify has opened a new office in New York City, operated by a team of four employees. Jaclyn Kalb takes on responsibility as team manager and strategy in the role of US Co-Lead Johannes Waibel caries the responsibility for Business Development and Co-lead. Dalton Makepeace and Timba Bimont are also part of the team.
Highlighting the motivation for the strategic move, Jaclyn Kalb, Co-Lead of the US-team asserts that: "We want to use New York as a starting point to further penetrate the US market. We have solid clients and presence here, but with our on-site team we can foster deeper relationships and further grow our agency and brand business."
(RAN)
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