With its marketing analytics platform, Swiss startup Windsor has reached the USD 1 million revenue mark and set an even higher ambition: to reach USD 10 million. This growth comes after the company advanced its no-code platform with more connectors and grew its customer base.
Performance marketers and data engineers use various tools for their advertising projects; however, integrating the tools and extracting insights for better decision-making remains a major challenge for the branch.
Windsor developed a data-driven software platform that allows marketers to connect and integrate all their platforms to widely used marketing tools, such as Facebook, Google Ads, Google Analytics, Amazon, Shopify, Hubspot, Salesforce, and more. This allows customers to easily visualise, use, and stream data in any tool and optimise customer journeys.
Over the past 12 months, the startup increased its connector offering from 35 to 57 different data sources and grew its customer base to 540 customers in 112 countries. Large brands including Audi, Google Partner Betty Bossi, Decathlon, Skoda, Victoronix, Scout24 are among Windsor's customers.
This growth has earned the company more than $1'000'000 in annual recurring revenues (ARR). To further support its growing customer base and accelerate growth, the startup plans to add 20 connectors this quarter and advance the product to enable the company to reach its 10'000'000 ARR goal.
Founded in 2017 in Zurich, Windsor today has offices in Singapore, Australia, Spain and Germany and employs 15 people.
(RAN)
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