ZYTLYN, a Geneva- based startup that uses big data and machine learning to give companies the ability to optimise critical decision-making through predictive insights for travel demand, has attracted Velocity Ventures as investor. Velocity is a Singapore-based VC focused on investing in travel and hospitality technology start-ups.
As the travel and hospitality sector recovers from the pandemic, it is more critical than ever to predict commercial impact and to empower rapid commercial decision making. ZYTLYN’s proprietary prediction platform accurately reflects up-to-date where and when travellers want to go and their implied willingness to pay, providing travel and hospitality companies – from airlines to hotels – granular, actionable predictions of demand patterns, for pricing, revenue management, and sales, to name a few.
Recently, Velocity Ventures has announced an investment in ZYTLYN. The investment is part ZYTLYN’s second financing round is already closed. Amount and details of the round are undisclosed for the time being.
“The pandemic has changed the way people travel – how and when they plan their trips, where they want to go and how much they want to spend,” says Nicholas Cocks, Managing Partner of Velocity Ventures. “Constantly changing border regulations and factors such as climate change and geo-political shifts are making it harder for companies to accurately forecast demand. We believe that ZYTLYN can be the transformative change to bring control back to systematic and human decision makers.”
By capturing a wide range of relevant signals, ZYTLYN’s platform processes and transforms various disparate signals using machine learning to find up-to-date patterns and correlations and produce predictions. Additionally, contrary to other solutions, clients do not have to replace their existing systems. ZYTLYN was founded in 2021 and is headquartered at Fongit in Plan-les-Ouates.
“We recognise the deep industry knowledge and network that Velocity Ventures has across Southeast Asia, and we are excited to add them to ZYTLYN’s cap table. Velocity Ventures will help us create meaningful partnerships and accelerate our growth”, explains ZYTLYN’s Co-Founder & CEO, Houman Goudarzi.
(Press release / SK)
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