New model nudges Relish towards mass market

Relish Guitars from Switzerland have gained a reputation as “one of the most innovative guitar companies in the world”. First appearing in 2013 with Jane, a unique semi-hollow body guitar with an aluminum center frame, Relish shook up the guitar world with their patented Pickup Swapping System in 2018. A standard in all Relish instruments since, the system allows regular humbucker-sized pickups to be accessed from the back and plugged in and out in a heartbeat.  

“Over the past six years, we’ve developed and perfected a range of innovations in the fields of playability, sustainability and tonal versatility”, says Silvan Kueng, Co-Founder and CEO of Relish Brothers AG: “With the launch of our instant Pickup Swapping System, we’ve received an overwhelming feedback from guitarists who loved the idea and the possibilities these new functionalities open up. But a Swiss-crafted high-end instrument was simply financially impossible for most. That’s why we developed the concept of Trinity. We wanted to share this groundbreaking innovation with a larger part of the guitarist community.”

At the workshop in Switzerland, the team has designed and prototyped the model over the course of the past 12 months, perfecting playability while simultaneously looking for a production partner who was capable of ensuring high quality standards in material and craftsmanship at a lower cost point. “In PT Cort, we have found a perfect partner. With their proven track record of delivering high quality for some of the largest premium guitar brands, a strong R&D team and passion to support our mission, they have managed to meet our expectations in a very short time”, Kueng elaborates on the collaboration.