Basel-based Herbonis is focussed on specialty feed ingredients based on active herbal origin material. The company has now been acquired by Innovad, headquartered in Antwerp, Belgium.
Innovad acquires all shares of Herbonis, a Swiss-based company and its affiliates, including Wyreside in the UK. The acquisition aims to strengthen Innovad’s portfolio of natural speciality feed ingredients and align with its strategy of expanding into primary ingredients. Herbonis is recognised as a leader in a niche market and Panbonis, a product containing the plant-based source of the metabolic active form of Vitamin D, represents a unique and highly technical product with proven health benefits in poultry, swine and dairy. From its inception, Innovad has been formulating its products with plant-based ingredients and this acquisition will strengthen its position — adding capacity and knowledge to support the growth in its botanicals, nutraceuticals product portfolio.
Ben Letor, Innovad CEO: “We view Herbonis as a high quality and recognised leader operating in a niche market. Herbonis has an impressive track record, dedicated team, independent mindset, and outstanding know-how on botanicals. Herbonis Group highly scientific and plant-based proposition matches perfectly with Innovad’s strong strategic commitment to becoming the centre of excellence and knowledge in phytogenic and plant-based products.”
Raetus Boehlen, Herbonis CEO “Having deep understanding of bioactive plants with proprietary analytical tools, Herbonis has succeeded in bringing to the market an effective 100% plant-based technology. Panbonis has demonstrated its performance and return through its strong customer base & partnership. Many publications and outstanding scientific dossier evidence its unique mode of action. Being able to include Panbonis as part of Innovad’s broader product portfolio will allow Herbonis to tap into new entry points with a broader customer base. It was essential for the owners of Herbonis to hand the company to a group that would continue to invest, support and recognise the value of Herbonis and its team.” Herbonis was founded in 2001 and is based in Augst (BL).
(Press release / SK)
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