GlobalM strikes deal with Comcast NBCUniversal

Fongit supported GlobalM has just taken a major step forward. Comcast NBCUniversal has chosen the startup to be part of its SportsTech accelerator program from over 1000 applicants in 80 countries around the world. GlobalM was the only company to be selected from outside of North America. Comcast NBCUniversal has since invested in the startup and is promoting its broadcasting solution to all its companies and partners. 

This collaboration is very important for the Swiss ICT & Media startup specializing in advanced streaming technologies for sports, news, business, culture and entertainment. As its CEO Lance Newhart explains to Startupticker.ch, the deal with NBCUniversal has opened many doors and provided introductions to showcase GlobalM technology at the highest level of Comcast companies and partners. 

Projects with NASCAR and the GOLF Channel

Speaking of the collaboration started in February 2021, founders Lance Newhart andf Paul Calleja explain that GlobalM has begun projects with NASCAR, with the first transmissions taking place from the Sonoma, California racetrack to their media operations center in North Carolina.  The GOLF Channel will also be using the GlobalM smartphone app to cover a feature hole at the Arnold Palmer Cup golf tournament in Illinois. Furthermore, the U.S. Ski and Snowboard team have begun a pilot project using their smartphone app and network.  And GlobalM is currently in discussions with NBC News teams. 

GlobalM just recently finished collaborating on a program with IMD, after winning the Startup Competition, and is now raising funds for a seed extension. The funders will use the resources to pursue the innovation, product development of GlobalM apps, platform and their v3 of the GlobalM software defined video platform (SDVP). And, to build traction and increase the number of media using the startup’s services as part of its go-to-market strategy and expansion.  

 
(ES)