Click Analytic closes USD 600K round

Swiss media startup Click Analytic focuses on smaller e-commerce businesses that are missing out on influencer marketing opportunities due to insufficient budgets for agencies or expensive tools. The team aims to make influencer marketing more accessible with direct access to first party data and authentic results. A huge industry worth today $104,000,000,000 with 93% of marketers working with creators in 2023.

The startup’s founder Paul Boulet worked at several talent management agencies following his Master’s Degree in Sports Marketing from Columbia University. He quickly started working closely with several sports influencers and realized the market potential. In 2019, he created his own agency Click Digital and worked with several clients internationally on both sides of the industry. He was an agent for several micro influencers, helping them manage their careers, relationships with brands and digital strategies. But he was also working with several international DTC (Direct to consumer) brands, where he helped to increase their digital presence, generate content through UGC (user generated content) and manage their relationships with creators and boost their sales

Working on +100 campaigns, Paul quickly realized how the whole process was manual and tedious. He would send out +15 emails per creator to launch 1 campaign. It was +30 hours a week spent on content tracking and discovery of profiles. This was the catalyst for the birth of Click Analytic.

Moving fast since 2021

With the help of co-founders: Nathan, Jules and Nick, he successfully launched the Click Analytic Beta version in early 2021 and received several pieces of feedback from clients, improving the tool to then launch a V1 in late 2021. Click Analytic innovation resulted in the most advanced and cost effective influencer discovery tool for creator partnerships, with +250M profiles across Instagram, TikTok and YouTube.

After bootstrapping the business and improving the tool, Click quickly gained traction and generated +100 clients globally, boosting its MRR by 180% in a year. In late 2022 the startup’s goal was to scale its team and be able to support more businesses globally looking to scale their business with creators. Supported by its incubator in Geneva – La Fongit, as well as their two expert coaches Emmanuel de Watteville & John Elbing, the founders worked together on a plan and strategy that would interest investors.

Early 2023, the startup got the opportunity to pitch at SICTIC – the largest business angel club in Switzerland. With the additional help of some clients who directly invested in the future of Click Analytic, the team has now closed its pre-seed round. USD 600k have been committed from different strategic investors, business angels, industry experts and institutional investors.

Building an ambitious platform

With Click Analytic, the team feels more determined than ever to continue empowering DTC businesses and marketing agencies with its Discovery & CRM software. The startup will focus on bringing a more streamlined experience to DTC SMEs, helping them to plug & play their e-commerce statistics and better link them to creator results, but also simplify the whole process of working on an influencer campaign. Its ultimate goal is to create an unified platforms to fully pilot automatically a creator campaign and generate more impactful results.

(Press release - ES)