Enhancing the shopping App with improved personalisation, expanding offering for retail partners and tapping into new markets: these are some of the projects Bring! plans to fund using the recently raised CHF 4 million in a Series B round. Existing investors were joined by new ones including Swiss Post Ventures and Wingman Ventures.
Bring! Labs AG is the developer of the shopping app Bring!, which is used by millions of people for the planning of their grocery shopping. According to the company, this number is set to double in the coming years.
The startup has recently raised CHF4 million, bringing the startup's total funding to seven million. Alongside the existing investors Swisscom Ventures, Swiss Founders Fund and Investiere, Bring! obtained contributions from the Swiss Post with its venture capital department Swiss Post Ventures, Wingman Ventures, G+J Digital Ventures, the venture capital division of the Gruner + Jahr publishing group and from Dominique Locher, former CEO of the online grocery retailer LeShop.ch. Locher will also support Bring! as an active advisor.
The funds will flow into the expansion of personalization to simplify the shopping and menu planning and to integrate recipes, and introducing new forms of advertising for trade and industry. Additionally, the startup plans to strengthen its position in its core markets in Germany and Switzeröand and to expand into new markets particularly in France and Italy.
"Bring! is one of the world's leading apps to help people plan their grocery shopping," says Marco Cerqui, co-founder and CEO of the Swiss start-up. "The funding round will allow us to accelerate the development of our platform into the clear number one. For both retail and FMCG companies, Bring! should become an essential component of their marketing mix. We want to be an indispensable shopping companion for users, helping them to save time and money and waste less food. The fact that we were able to attract investors with the importance, reputation and experience of Gruner + Jahr or Swiss Post shows that we are on the right track".
(Press release / RAN)
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