vVardis launches premium oral care products in the US

Haley and Golnar Abivardi, through their company vVARDIS are setting a new standard for oral care. With over 20 years of laboratory and clinical research at more than 200 publications, the company developed and patented an innovative technology that combines biomimetic compounds and natural minerals to deliver sustainable products to protect and strengthen teeth. Its products are paving the way for a drill-free future, working to eliminate tooth decay and re-building enamel.

Already available in Europe, vVARDIS’ full range of products, including the New White Enamel Anti-aging Serum, an intensive seven-day treatment that rejuvenates tooth enamel for immediate smoothness, will now be available for purchase in the US. Bluemercury will distribute the products through its online channel and in-store. Bluemercury is the largest and fastest-growing luxury beauty products and retail spa chain in the US, with more than 180 speciality stores nationwide.

As the first oral care products carried at Bluemercury, vVARDIS will magnify its premium oral care experience by offering customer consultations and events at select locations with vVARDIS experts and executives to offer a more in-depth understanding of the science behind the products.

“We are thrilled to be the first premium oral health brand carried at Bluemercury. At vVARDIS, we aim to ensure consumers have access to the highest quality oral care. Our line of dental care is more than just basic hygiene; it is a revolution in the dental industry. Our biomimetic technology developed in Switzerland aims to eliminate early tooth decay by creating new white enamel the way nature does,” said Haleh Abivardi, Co-Founder at vVARDIS.

“vVARDIS has a remarkable premium line of products, and there’s no better way to expand into the oral care space than with these luxury at-home care treatments. We are excited to launch this segment of our business with vVardis to educate consumers on the importance of oral health,” said Tracy Kline, Head of Merchandising, Spa, and Supply Chain.” At Bluemercury, we place a focus on showcasing brands that are built around holistic approaches toward wellness. We recognize that vVARDIS’ products display sustainability efforts and have a high standard for ingredients.”

vVARDIS was founded in September 2020 and took over the Swiss medtech startup Credentis in December 2020.