First funding round for Mindmetrix

MindMetrix creates technologies to enhance mental well-being for everyone. With its first product, Myflow, the startup wants to help sports professionals (i.e., athletes and coaches) to train and improve their mental well-being and performance. Myflow is a data-driven, pupil-based neurofeedback training software designed to quantify the performance of the mind and mental well-being. Coupled with the Myflow Virtual Reality (VR) app, the system gives real-time feedback on the effectiveness of your mental training.

While the solution has already been validated by the neuroscientist and co-founders Marc Bächinger and Sarah Meissner at ETH Zurich, MindMetrix continues to advance the technology based on the results from its past pilot tests. Furthermore, insights from its initiative with the Swiss Federal Institute of Sport Magglingen (SFISM) and ETH Zurich allow advancing the solution. New projects - like the one scheduled to start this summer with sports clubs and associations - will provide new avenues to solidify the solution, leading to the rollout at the end of the year.  

The startup’s pre-seed round attracted a consortium of varied investors, including business angels (mainly from the SICTIC network), private and institutional investors. Among them are: PieroNovelli, Delia Schrafl, Urs Berger, Mathias Maurer, CIIA, CIWM, Peter Herger, Philip Wels, and Serpentine Ventures and Venture Kick. The funds will be used to roll out Myflow, with the aim of reaching various sports clubs and associations (respectively their athletes and coaching staff).

MindMetrix was established in 2022 in Zurich and has a team of nine employees, including the research team at ETH Zurich and SFIS in Magglingen. The team brings together diverse skills covering different fields of expertise: Neuroscience, Sports Psychology, Business, VR, and Software Development.

(RAN)