Coachbetter extends seed round to €4 million

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08.12.2023

In addition to its prominent investor board, which includes FIFA World Champions and professional coaches, Coachbetter has attracted Knife Capital I GmbH and Bogen & Partner Wealth Managers to join its seed Plus round. With a total of €4 million raised, the German-Swiss sports tech startup is set for further growth.

Coachbetter is digitalising professional and amateur football with a new coaching education, communication, and team-management digital solution. It has developed an app comprising unique features ranging from training and match day planning to player development with key data, statistics, and video analyses. The app also offers communication features that connect coaches, players, and parents. Everyday processes and activities in football are simplified. Professional players use the app to improve their performance, and top clubs such as Borussia Dortmund and SK Sturm Graz already use it to train players and educate coaches.

Prominent and FIFA World Cup champions are joining Coachbetter on its mission to transform the traditional coaching landscape. In its extended seed investment round, the startup has welcomed new investors such as Knife Capital I GmbH and Bogen & Partner Wealth Managers, who complement the renowned circle of investors from sports and business. The round also saw the participation of Hansi Flick, former German footballer and now coach who, together with his wife Silke Flick, invested through their joint investment fund. Fellow coach Uli Forte, former Bundesliga coach and Swiss Cup winner, and Steven Nzonzi, 2018 World Cup winner with France, are also involved in the startup. The startup has secured €4 million in its seed round.

The new investors will use their expertise to shape the content on the Coachbetter platform and the startup's football know-how. Launched in 2020, the platform and app are now available in Germany, Austria and Switzerland, as well as internationally in 6 languages, including Japanese and Polish. The expanded capital will allow the startup to roll out its tool further, focusing on the DACH region and the USA.

(Press release/RAN)

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