Alao attracts prominent investors

Founded four years ago, alao has become the leading platform for Swiss consumers to optimise their monthly telecom expenses. As the ideal point of contact for cell phone and Internet subscriptions, the Zurich-based startup makes it easy for users to find, compare and purchase subscriptions suitable to their needs in just five minutes. If a customer changes provider, alao takes care of the entire process by cancelling the old contract and transferring the phone number free of charge. Currently over 64'650 subscriptions have been taken out via alao.

The startup today collaborates with telecom companies such as Swisscom, Sunrise, Salt, Wingo, yallo, M-Budget, TalkTalk and Quickline, thus covering 98% of the Swiss private customer market for telecom subscriptions. The digital-only approach and sales via alao's white-label partners enable telecom partners to reduce acquisition costs sustainably.

Alao’s business model and positive growth trajectory, demonstrated by its year-on-year growth of 300%, won the company the SEF.Growth High Potential Label and attracted the attention of well-known investors. One of them is Peter Wuffli, the former CEO of the UBS Group, who invested via his family fund, Aribeda AG. Dr. Volker Wendel, founder and CEO of the Sanoptis Group, which sold a significant stake to Groupe Bruxelles Lambert (GBL) in April 2022, increased his investment in alao.

„We are also proud to announce that two co-founders from Yokoy are among the investors participating in this round. Their involvement, along with the CHF 4 million convertible loan and the CHF 1 credit facility from UBS, is instrumental as we prepare for our next stage of growth — specifically, our expansion into European markets“, as revealed by the company. 

(Press release/RAN)