Good start for Webdoc from Lausanne

Webdocs are a new way to share content from the web with friends. The service enables people to express themselves in a richer, more interactive way than traditional social networks. Webdoc users can start expressive conversations quickly and easily by pulling in rich content - video, audio, photos, and more - from across the web, as well as unique Webdoc Apps, to create instant shareable pages around their passions and interests.

The service was launched by a company headquartered in Lausanne some weeks ago. The start-up also named webdoc was co-founded in 2009 by Stelio Tzonis. The serial entrepreneur has sold his company Lysis some years ago to Kudelski.

Webdoc which has also offices in London and San Francisco has started successfully. Media companies, brands, artists and record labels are already seeing the potential of Webdoc to engage their audiences in new ways:

• The Guardian have been using Webdoc on their Guardian Music Tumblr

• Nickelodeon created a Webdoc for the Facebook page of the character Fred Figglehorn

• Playboy ran a “Pose For Playboy” campaign through Webdoc

• Universal Music encouraged Nirvana fans to share their memories of the band on Facebook using Webdoc

• EMI Music is using Webdoc for the UK’s first ever national Pink Floyd treasure hunt

Bertrand Bodson, EMI Music’s SVP Global Digital Marketing, said: “Webdoc were a very deserving winner of the last Music Techpitch event which we were very happy to host at EMI. It’s a great platform which offers flexible and creative tools to help our artists engage and interact with their fans. Our first project with them for Pink Floyd is off to a strong start and we’ve got some really interesting ideas for how we can work together going forward.”

Adam Boult, Community Coordinator for Guardian Music, said: “Webdoc is a tremendously versatile tool, and very easy to use. We'll definitely be using it more in the future.”

Luke Lewis, NME.COM Editor, said: "I'm a big Webdoc fan - it gives us a new way to present and structure our content, and equips our users with fun tools to express their passion for the bands they love.”