Unique raises USD $6.4 million seed extension and acquires Ciara

Unique plans to use the additional funding to continue its rapid growth, and aims to hire 100 new employees across Europe within the next quarters, including at its recently opened offices in the UK and Netherlands. Unique has quickly gained customers in a number of industries – from technology to professional services, and in particular, banking and insurance.

As the future of work continues to evolve, and sales teams are either working in office, remotely, or in a hybrid mix, Unique improves sales using AI to analyze customer conversations to deliver real-time insights to help salespeople understand their customers better and close more deals.

Ciara, the German start-up which was now acquired, is also active in this domain. It analyses voice data to deliver deal insights and conversation guidance to sales and customer service professionals. Ciara’s IP, including deal assistance, will be integrated into the Unique platform, which includes real-time capabilities for Microsoft Teams, Google Meet and Zoom ecosystems.

Investors in the extension round include the Swiss private bank Pictet (acting on behalf of clients), Constantin Sturdza, and Swiss venture capital firm VI Partners.

Joe Neale, Partner at VI Partners, said, “We’ve been impressed at how quickly Unique has gained traction, winning a number of important customers across Europe.” Constantin Sturdza added, “The private banking and investment advisory industry has always looked to seamlessly enhance client interactions and ensure the highest quality service by focusing on client needs and understanding them, while working within a strict and at times complex regulatory framework. Unique is solving a massive challenge in the industry by offering actionable insights to improve the quality and relevance of client conversations, catalyzing more valuable and stronger relationships with the advisors and teams serving them.”

(Press release / SK)