Unique raises CHF 5.8 million to grow its AI-driven Sales Intelligence Platform

Unique leverages the power of AI to augment sales teams with real-time coaching and insights to close more deals and build better customer partnerships; and to give customers a better, more transparent, informed buying experience. Unique was founded by  Manuel Grenacher and Andreas Hauri in 2021, following their own experiences of building and guiding a sales team at Coresystems, a B2B SaaS startup they successfully sold to SAP. Manuel Grenacher, CEO and Co-Founder of Unique AG says, “With remote and hybrid working here to stay, sales teams are often far away from their customers, prospects, and from their own colleagues and team leaders. This makes it difficult for them to connect with customers and to learn from their team, to get feedback and to ramp up. We are building Unique to reinvent the sales process, using AI to analyse conversations to light up key moments of insight and connection to help sales teams and customers build deeper, more productive relationships.”

The solution is able to record and analyse sales conversations in 12 languages, including Swiss German, to deliver real-time insights and coaching to sales teams that adds to their decision-making and focus and helps them win more deals and build long-lasting customer partnerships. In addition the solution reduces the time to train salespeople and increases deal visibility and its accuracy for sales leaders. The most important, key moments of the sales video call are securely shared in a “Deal Room” in one place that buyers can refer back to and share for a more transparent, seamless buying experience.

Unique will use the funding to expand its sales teams and continue to scale its product, as it grows its customers. Unique’s customers are from a variety of sectors including banking & insurance, professional services, and technology. In addition to Daniel Gutenberg and Philipp Stauffer, Unique’s own employees put in a significant amount of investment into the round.

Philipp Stauffer comments: “The intersection of the sales force automation and the conversational intelligence markets will see itself catapulted ahead both in terms of buying priority at Fortune500 companies as well as growth rates. The value creation opportunity to enhance sales outcomes is simply massive. The addressable global market for Unique will be >$20B by 2025 with annual growth rates of over 20%. As serial entrepreneurs with deep tech expertise in the enterprise SaaS space, Manuel Grenacher and Andreas Hauri are uniquely positioned to seize the opportunity and become the global leader."

(Press release / SK)
Photo L-R: Manuel Grenacher, Andreas Hauri