Startups welcome field experts in C-level roles

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22.02.2024
L-R: Patrick Pestalozzi, Marco Real, Nancy Louisnord and Nicolas Glaser
Aiming for growth is in the DNA of all startups, and having the right people in the team can help them accelerate their trajectory. Abionic and Edtech startup Beedu appointed new CEOs, while Beekeeper and Caru appointed a Chief Marketing Officer and Financial Manager to support their growth strategies.

After more than a decade of building and leading Abionic, the developer of nanofluidic point-of-care diagnostic solutions for sepsis diagnostics, the company’s founder, Nicolas Durand, handed over his CEO role to Patrick Pestalozzi, who will lead the company through the next growth phase, effective April 1st, 2024. A former Management Consultant, Silicon Valley executive, and Entrepreneur, Patrick brings to Abionic 3 decades of global experience, more recently as the Vice-President of Global Strategic Accounts for Mindmaze (Digital Neuro DTx) and Managing Director (CEO) at GaitUp, a Mindmaze subsidiary, where he spearheaded efforts to scale its business capability and drive international expansion. He is also involved in creating, financing, and developing multiple science-based, deep-tech ventures as a Senior Executive & Adviser to early-stage and mature organisations. His hands-on experience in managing P&L, driving growth strategies, and leading organisational design and product management across different Healthcare verticals and geographies positions him as the ideal leader to steer Abionic through its next development cycle.

Edtech startup appoints CEO
Beedu, the artificial-powered platform allowing learners to find continuing education programs suited to their goals, has also appointed a new CEO – Marco Real, an experienced trainer and coach who will contribute to shaping the training industry by promoting lifelong learning among learners of all ages. The 31-year-old CEO  brings a fresh perspective and a deep understanding of the needs of today’s learners and young company’s challenges and opportunities, thanks to his previous work in startups. Marco Real’s passion for innovative technologies and his ability to simplify complex concepts make him the ideal choice for this position. As a former employee in the financial industry, he has a deep understanding of business strategies and financial aspects that will enable him to drive BeEdu’s growth sustainably.

A new CMO for Beekeeper
To strengthen the market position of its app for frontline teams, Beekeeper has welcomed Nancy Louisnord as Chief Marketing Officer (CMO) to lead the company’s global marketing strategy. This appointment follows the addition of over 150 new frontline organisations in 2023 and builds upon Beekeeper’s record-breaking year of growth. Louisnord brings nearly 25 years of experience fostering transformative growth within the technology sector. Before joining Beekeeper, she served as Global Chief Marketing Officer at Manta, where she played a pivotal role in overhauling marketing strategies, boosting ROI and elevating the brand globally, leading to a successful acquisition. As CMO, Louisnord will bring further awareness to Beekeeper’s ability to address the growing and costly disconnect between frontline workers and their companies. Leveraging her international experience, particularly in Europe and the United States, Louisnord will spearhead Beekeeper’s marketing team as it continues expanding its global customer base.

Finance Manager for Caru
Nicolas Glaser has assumed the role of Financial Manager at Caru, supporting the company in optimising its business strategies to promote sustainable growth. The CARU device –a digital flatmate – helps senior adults enrich, improve and manage their day through simple voice commands to call for help in emergencies. CARU detects anomalies in their daily routines by integrated sensors and AI and informs trusted people. In addition to helping in emergencies, Caru also helps enhance air quality with its Caru Air device, which has a colourful light that changes as the air quality changes.

(RAN)

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