A new study by Deloitte presents an assessment of the sharing economy in Switzerland and describes the opportunities for well-established companies to benefit from its growth. One key finding: Over half of Swiss consumers will participate in the sharing economy in the next 12 months.
Deloitte published today a study about the sharing economy in Switzerland. It is based on interviews with experts in several companies and associations. In addition Deloitte conducted a survey of representative samples of more than 1400 individuals in Switzerland and in the USA cooperation with the data collection provider Research Now. The results are quite impressive. One of the key findings: The survey indicates that in the next 12 months, 55% of Swiss consumers will engage in rental of property or goods and services via a sharing economy platform. This is ten percentage points more than in the USA.
According to the study the number of Swiss start-ups active in the field increases. The authors mention Housetrip and Parku as examples for young companies from Switzerland that have already extended their business into other countries.
A good regulatory environment
One explanation for the growth of the sharing economy in Switzerland is the relatively supportive business environment for start-ups in the sharing economy. Whereas other countries have responded with additional regulation, and even prohibitions, to restrict the activities of companies such Uber and Airbnb, Switzerland has mostly avoided taking quick government action.
On the other hand the study speaks about a funding gap: “While there is usually enough capital for launching an initial idea, start-ups often get little financial support once their idea attracts market interest.”
First big companies realized the potential
The study mentions several examples of big companies that have invested in business start-ups or institutes researching into the sharing economy such as SBB (partnerships with several start-ups) and Swisscom (cooperation with Mila).
Huge potential
The study divides the Swiss sharing economy into five areas: transport, accommodation, goods, services and financial services. Compared to the USA, where the sharing economy is already well-established in many business sectors and where there are substantially more start-ups, the authors see still considerable room for expansion in Switzerland.
The study can be downloaded for free from the website of Deloitte.
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