Frost & Sullivan acclaims embotech for its autonomous driving software technology

07.09.2018 10:38
Selfdriving car

Based on its recent analysis of the global autonomous driving software market, Frost & Sullivan recognizes embotech with the 2018 European Technology Innovation Award for its leading-edge motion planning software, FORCES Pro. This physics-based software requires less computing power to activate autonomous driving mode than traditional artificial intelligence (AI) or machine learning systems.

Embotech’s software adopts a deterministic mathematical approach that is based on physical models and involves no AI or machine learning in the driving function. The ability to process new situations involving obstacles of all sizes, shapes, and positions makes it ideal for complex, unpredictable environments like congested roads or urban spaces. Additionally, the software is compatible with all standard automotive electronic control units (ECUs) and as well as non-standard vehicle types. 

Overall, this next-generation software has positioned the company as an early mover in the level 4 and 5 autonomous driving systems market in addition to innovative applications currently developed with the embotech software for level 2+ and 3 driving functions. 

Each year, Frost & Sullivan presents this award to the company that has developed a product with innovative features and functionality that is gaining rapid acceptance in the market. The award recognizes the quality of the solution and the customer value enhancements it enables. 

"Embotech’s FORCES Pro enables engineers to employ optimization-based design in demanding applications, eliminating the hassle of dealing with complex, low-level implementation details," said Anirudh Venkitaraman, Senior Consultant at Frost & Sullivan. "The technology is agnostic to sensor technologies, which means that it can interface with several advanced driver assistance systems (ADAS) sensors, including LiDAR, radar, forward cameras, and ultrasonic sensors, to gather data and set up autonomous driving functions." 

(Press release)

Picture: zapp2photo,

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