PriceHubble acquires second company in the UK in under a year

After acquiring Dataloft, the addition of WhenFresh marks PriceHubble’s second acquisition in the UK this year. By leveraging WhenFresh’s product and data strength in the UK, PriceHubble further extends local market leadership. This acquisition also enables PriceHubble to build a global powerhouse of performance data solutions, adding value for the banking, insurance, asset management and real estate industries across the globe.

Founded in 2012, WhenFresh is a leading residential property data specialist in the UK, supplying data and related solutions to mortgage lenders, insurers, leading UK banks, The Bank of England and the wider financial services sector, the public sector, utilities and other Big Data users.

“PriceHubble has quickly emerged as the leading B2B SaaS provider of property data performance solutions to banks, insurers and asset managers around the world. It humbles and excites us to see our sixth acquisition coming through and adding to our unique capabilities in Europe’s largest banking and real estate market and beyond.”, comments Dr. Stefan Heitmann, Founder and Executive Chairman of PriceHubble.

When Fresh Ltd becomes a wholly owned subsidiary of PriceHubble UK under the leadership of Mark Cunningham, Co-founder and Director of WhenFresh, who explains: “Bringing together the wealth of property data assets, technological excellence and data science expertise we each possess will enable us to drive ever faster product and service development and accelerate business growth at scale”. Alan Dean, WhenFresh’s Co-founder and Technical Director, will become PriceHubble’s Group Innovation Director and continue supporting PriceHubble’s growth agenda with a UK and multinational focus.

(Press release / SK)