On Cloudracer shoe wins ispo Gold Winner Award

The young sports company On is already very successful. In the last three years, On was able to win 700 sports goods stores in 18 countries as customers. Top athletes are wearing On shoes. For example Ironman triathlete, Caroline Steffen,became European and Vice World Champion wearing the On Cloudracer and David Hauss finished fourth at the Olympic Games in London wearing the same model.
 
The Cloudracer combines speed with superior impact protection. Cloud technology is the first cushioning system that is only active during the landing and then becomes firm for a stable take-off. Its multiple featured elements enable short ground contact and impact protection. It is revolutionary in providing natural motion in running without the danger of getting injured.
 
Now the On Cloudracer won the Gold award for the best performance shoe at the ispo, the leading fair of the sports goods industry. Urs Weber, member of the Jury said: “True innovation is hard to find with running shoes: You always have to differentiate between gimmicks and true high-tech. ON has refined their idea of a new midsole/outsole construction, and with the Cloudracer, the brand is offering a real alternative for runners."
 
On was founded in 2010 after several years of developing. The company is based in Zurich.