Official.fm with new partnerships

Official.fm announces two partnerships. Shuffler.fm (an audio magazine made by music blogs) now supports Official.fm content and players. When any of their network of music blogs snag and embed an Official.fm player, the content of the Official.fm user will be indexed and be playable within Shuffler’s channels.

The second partnership is with The Hype Machine. The Hype Machine tracks music that influential music blogs are talking about and presents it all for convenient playback. From here, music fans can listen, discover and share both the songs and the editorial content about them. Blog posts with embedded Official.fm players are now trackable/playable on The Hype Machine.

With those new possibilities Official.fm users not only do keep control of their content (and statistics), but it also exposes them to new audiences and allows them to find more fans.

Official.fm provides tools for artists & labels to help them easily promote and manage their music online. Launched in August 2010, Official.fm is headquartered in Geneva, Switzerland and has offices in New York City, San Francisco, and Paris. The company is funded by private investors. The start-up was awarded with the CTI Start-up label in 2010.