Official.fm announces new platform for music promotion

Official.fm, a provider of tools for artists and record labels, announces the launch of its new platform at the Rethink Music Conference in Boston. Official.fm is dedicated to solving some of the biggest pain points in the management and promotion of music online, and the service is free of charge.

“Based on the valuable feedback we’ve been getting from artists & labels, our team has spent the last ten months working incredibly hard to build a powerful, yet easy-to-use, platform for music professionals,“ says Official.fm CEO Jeremie Abhissira. “We think it is a big step forward, and we have taken the bold decision of making it free.”

The company recently completed a private beta of the new platform, with an exclusive community including Warp Records, Adult Swim imprint Williams Street Records, Ghostly International, Red Bull Records, Fearless Records, RedEye Distribution and many others.

The new platform was utilized to release mixtapes from Rostrum Records’ celebrated rappers Wiz Khalifa and Mac Miller; plus the creation of promotional pages for platinum-selling rock artist AWOLNATION (Red Bull Records), and E-funk duo Soul Clap (Wolf + Lamb).

“Most rappers utilize random file sharing services to release mix tapes. This generates massive amounts of traffic for those sites, which then make good money off of advertising around our content, and most importantly keep all of the valuable download data and analytics to themselves” says Eric Henry, Director of Digital & Online at Rostrum Records. “We felt it was time to move forward and take control of our content. Official.fm offers us an amazing platform to connect with our artists' communities and build their brands even further through custom designed players and pages, links to their sites, and integration into their social networks. Our artists, Wiz Khalifa and Mac Miller, were both personally thrilled with the way Official.fm launched their new mixtapes, handling the unbelievable amount of traffic with ease.”

The following speaks directly to the needs of artists and labels:

• Centralize – Manage multiple artists with a single login. All releases/projects are accessible on a single dashboard.
• Collaborate – By enabling multiple users to access a single artist's workspace, easily share the workload with bandmates, marketing team, publicist and more. No more sharing passwords and switching accounts.
• Unlimited – No limits on plays or downloads. No barriers between music and success.
• Customize – Control how music is presented. Each track or album uploaded comes with a slick public or private promotional page and embeddable HTML5 players, with the ability to add commerce links.
• Publish – Simply drag & drop multiple tracks to upload music to an Official.fm account. Then sync YouTube and Soundcloud channels and push the music in one go. No more spending hours uploading the same songs to multiple services.
• Share – Once ready to share, do so on any website or device. Fans are one click away from listening to and spreading the music.

Stats – Utilize advanced statistics to know where, who, how and when. Collect e-mail addresses for each download and export them to a mailing list.

And, yes, it’s all free.

A video explaining the new features can be found on Vimeo.

Official.fm provides tools for artists & labels to help them easily promote and manage their music online. Launched in August 2010, Official.fm is headquartered in Geneva, Switzerland and has offices in New York City, San Francisco, and Paris. The company is funded by private investors. The start-up was awarded with the CTI Start-up label in 2010.