The Swiss Innovation Agency Innosuisse has signed a multi-year framework agreement with Switzerland Global Enterprise (S-GE) in order to create a new internationalization offer for start-ups. Innosuisse has commissioned S-GE with the task of supporting Start-ups in their participation in international trade fairs.
Support for internationalization is one of the traditional offerings of Innosuisse. The support includes for example Market Entry Camps in different countries and support for start-ups who participate in trade fairs. With the new agreement with SGE, Innosuisse expands the support greatly. Under the auspices of the expanded Innosuisse promotional program, Switzerland Global Enterprise (S-GE) undertakes the operational planning, coordination and implementation of international trade fair participation for start-ups on its behalf. Start-ups can choose from a selection of six leading fairs per year, which usually involve participation in a joint stand such as SGE’s Swiss Pavilion. These fairs include the Mobile World Congress in Barcelona, CES Las Vegas and Hannover Messe. More will be announced soon. In addition, start-ups are offered a further selection of international trade fairs, which can be individually coordinated.
The support includes reduced fees plus free counselling and other services by SGE. New companies have to be part of Innosuisse's coaching program and or must have received the CTI label or an Innosuisse certificate less than 3 years ago to benefit from this offer.
Two possible trade fair models – Exhibitor or Visitor
Young entrepreneurs can participate in international trade fairs in two different ways:
- “Exhibitor” model: The “Exhibitor” trade fair model includes a standard presence with stand, support, tools and side events. Participants also receive accompanying consultation as part of the preparation for and follow-up to their participation in the trade fair. Additional modules can be booked according to interest. They include on-site business partner meetings, mini roadshows or support with the search for business partners.
- “Visitor” model: New companies wishing to attend a trade fair as part of the “Visitor” offer receive a ticket and consultation before and after the trade fair. This model also offers the possibility of individual additional services such as business partner meetings, field trips or support in the search for business partners.
More information on the website of Innosuisse.
(SK)
Picture: SGE
0Comments
Please login or sign up to comment.
Commenting guidelines