MySollars selected as semifinalist for Le Web Paris 2012

Le Web is Europe's largest tech conference, bringing together the most influential audience in the international internet ecosystem. Attendees come from all over the world: 76 countries were gathered at LeWeb'11 in Paris. The participants arranged nearly 4000 meetings last year.
 
LeWeb Paris 2012 is coming up on December 4th 5th and 6th. 16 start-ups get the chance to present on stage and to demo their products in a dedicated Startup Competition Lounge during the 3 days of the event. Those companies are the finalists of the Le Web start-up competition. MySollars from Geneva was selected among 500+ participants as one of the 16 finalists to present its business.
 
MySollars is the only loyalty marketing programme that actively fights climate change and rewards carbon neutrality. The solution puts companies back in the consumer’s mind with a meaningful approach: companies sponsor real carbon offsetting. In return, they generate brand exposure through social networks – online and offline. It motivates users to take part by creating a fun experience through a game based strategy.