Private equity firm Naxicap acquires Stromer

In 2008, the first Stromer caused a sensation in the e-bike market with its performance and design. This was complemented by smart features such as locking and unlocking via Bluetooth. The company founded by Thomas Binggeli became part of the BMC Group in 2011, from which myStromer AG was spun off again in 2017 with the help of new investors. Jakob Luksch, an experienced manager from the automotive industry, was brought in as CEO.

Today, Stromer is the leading manufacturer of premium speed pedelecs in Europe and the United States, with a market share of over 20% in several countries. Stromer is the market leader for Speed Pedelecs in the United States, Germany, France, Belgium, Switzerland, Canada, Denmark and the Netherlands. The company is headquartered in Oberwangen near Bern and manufactures all its products – which are the most innovative speed pedelecs on the market, offering a fully-integrated design and first-class quality – in Switzerland. Stromer employs around 140 people and currently has around 90,000 customers. Over 50,000 speed pedelecs are registered through the Stromer OMNI app, which serves as a digital vehicle key and compiles driving statistics.

Naxicap Partners will support the company in further expanding its leading market position, helping it to realise its full potential. The focus will be on the company’s internationalisation and expansion in Central Europe, the development of new sales channels and the scaling of marketing activities. At the same time, the strong brand will be used to establish new product innovations.

Jakob Luksch, CEO of Stromer, said: “Over the last three years, we have created the infrastructure to rapidly and consistently scale our business model. In Naxicap Partners we have found a partner who not only shares our passion for premium products but will also add significant value with their network and expertise in our core market Europe.”

Peter Pergovacz, Managing Partner of Naxicap Partners in Germany, added: “I am equally impressed by the technology as with the achievements Jakob Luksch and his team have reached over the past years. Our goal is to set the course for further strong growth in existing markets while also facilitating the expansion into additional markets. We particularly look forward to supporting Stromer in launching new innovative premium products.”

Details of the agreement were not disclosed, and the transaction is subject to customary approvals.