LiberoVision AG to be acquired by Vizrt Ltd.

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19.11.2010
LiberoVision, a leader in the field of virtual sports enhancements, announced today that it has entered into a term sheet with Vizrt Ltd, a leading provider of content production tools for the digital media industry.

Martin Burkhalter, Chief Executive Officer of Vizrt said: “LiberoVision brings to Vizrt best of class additional capabilities to enhance sports broadcasts. Their products allow for live on-air review and analysis of events on the field, also from points of view not captured by cameras, a large and growing market. In creating a seemingly 3D environment for normal 2D broadcasts, this type of analysis provides yet another compelling way to tell a story, a key driver behind all our BG products. Efficiency, another key component, is provided in that LiberoVision’s technology does not require any additional in-stadium infrastructure.” “It is this ability to provide broadcasters with great additional functionality that makes such a strong case to content owners. It has always been our strategy to help clients increase the economic value of their digital assets and LiberoVision fits seamlessly with this strategy. Integration of both systems will allow us to take the combined offering to our existing customers and attract new ones.”

Dr. Stephan Würmlin Stadler, CEO for LiberoVision AG, stated, “Many of our clients who are already using Vizrt systems have indicated they would like to see the two systems more closely integrated. Combining our companies therefore seemed to most logical way forward.” “We bring to the table a technology that differs greatly from other providers in that other systems produce results that clearly look like virtual animations, like avatars. With our virtual instant replay technology, on the other hand, you know that the player is Lionel Messi, it feels like you are there on the field. That realism is due to LiberoVision’s patented image processing technology that transforms the camera feeds into 3D representations. Although certain great and complex technologies can achieve this in a way that is pixel perfect, it takes two days to do so. In our markets, no one is interested in two days. We can do it instantly. “We see great opportunities in joining forces with Vizrt, as it will allow both organsiations to expand their product offering to a large and growing customer base. We at LiberoVision are very excited to pursue these opportunities as part of the Vizrt organisation, which has proven to be commercially very successful and, like us, is very driven by innovation, quality and customer requirements.”

LiberoVision currently offers two product lines. Libero Highlight provides realistic 3D replays that are indistinguishable from images produced by on-site television cameras. It enables the broadcaster to move the viewer‘s perspective to areas not covered by the in-stadium cameras, such as over-the-shoulder of the quarterback. Libero Offside was developed for instant offside analysis during soccer games. It is a dedicated application aimed at resolving offsides disputes during soccer games.

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