Keeping pace with the times: Mammut Sports Group takes over the avalanche airbag specialist Snowpulse

For Mammut, the worldwide market leader in avalanche transceivers, Snowpulse represents a valuable addition to its portfolio, as the acquisition gives Mammut access to leading technology in the avalanche airbag market. On July 1, 2011 100% ownership of Snowpulse’s share capital passed to Mammut. The company will now be progressively integrated in the Mammut Sports Group. This puts Mammut in a strong position to further consolidate its own market presence.

The founders and former owners of Snowpulse SA, Yan Berchten, CEO, and Pierre Yves Guernier, CTO, will continue their involvement in the world of airbags, as employees of the Mammut Sports Group. Based in Snowpulse’s current premises in Martigny, they will work on product development, quality control, production, sales and marketing of airbag products. “Becoming part of the Mammut Sports Group AG will give Snowpulse the capacity to fully exploit the potential of these excellent products all over the world,” explains Yan Berchten. Otherwise, the company from Martigny, not far from the freeriding Meccas of Verbier and Chamonix, would have had to confront a challenging growth phase. Its airbag products will now benefit from the new owner’s strong sales, marketing and procurement structures.

Mammut intends to continue to market the proven Lifebag models and the Snowpulse R.A.S. models under the Snowpulse brand. Dealers in the existing distribution network will be contacted by their distributor over the next few weeks and informed of the subsequent process.

Remark of the Startupticker: Snowpulse was a winner of the W.A. de Vigier Prize in 2007. Congratulations.