Qiibee builds loyalty program for Swiss luxury watch brand

The blockchain-powered loyalty program is designed in cooperation with Louis Erard. It comes with a Louis Erard branded web application, for all fans to track their transactions and conveniently choose their rewards instantly and seamlessly. Collectors will now get rewarded with Louis Erard points for every purchase they make on louiserard.com and will be able to exchange points anytime and anywhere.

Louis Erard customers will receive access to unique experiences, VIP discounts and miles from their favourite airlines and frequent flier programs, including Miles & More and Etihad Guest. Collectors will also get their hands on all upcoming limited editions and drops, which can be reserved with the purchase of non-fungible-tokens, which are private, personal, and linked to the limited-edition watch of choice. 

Louis Erard pioneers the use of blockchain in the watch industry. Manuel Emch, Strategic Advisor at Louis Erard said: “Loyalty is a key element in any Direct-To-Customer strategy. Thanks to qiibee’s plug-and-play loyalty program, we found the right way to reward our customers, offer them exclusivity, and reinforce our brand strategy.”