The spearheads of #Swisstech

03.01.2019 13:44
Swiss Pavillon CES

Next week, Switzerland will be making its first-ever appearance at the world's largest expo for home electronics, the Consumer Electronics Show (CES) in Las Vegas. The goal is to position Switzerland as a centre for technology and innovation. More than 30 exhibitors will showcase the innovative strength of Switzerland. Almost all of them are start-ups.

"Globally, Switzerland still isn't recognised enough for its tech and digital industries. Even though we're one of the pioneers in drone technology and our companies are some of the most innovative in this field. Switzerland is a tech nation! So we're using this opportunity to surprise the global tech world at CES with #SwissTech," says Ambassador Nicolas Bideau, head of Presence Switzerland. The organisation is responsible for creating the Swiss pavilion at CES 2019 in collaboration with Switzerland Global Enterprise and with support from institutional partners Innosuisse, digitalswitzerland and the swissnex network in the US. 

The Swiss pavilion will showcase products and innovations from over 30 companies – mainly startups – working in fintech, life science, IT, drone technology and gaming. Other Swiss companies taking part in CES 2019 independently will also be included in Switzerland's overall communication. In addition to the economic potential of this event, it will also help portray a diversified Switzerland.

Exhibitors include for example Imverse, a VR start-up that already caused a stir at the Sundance Film Festival, Advanced Sport Instruments, manufacturer of the first wearable tracking device officially approved by FIFA, or Flyability, well known for its drone used for inspections of nuclear power plants, ships or mines as well as a tool for several special law enforcement units. The complete list of exhibitors can be found on the #Swisstech website.

(Press release / SK)
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