IT Startup adds another female top manager to its board

Firefly Information Management was founded in 2014 with the goal of providing enterprise data management services to Global 2000 companies. The start-up has launched a solution with which heterogeneous data can be linked together. The differentiated approach of Swiss based Firefly Information Management AG, headquartered in Zug and subsidiaries in the Czech Republic, Portugal and Germany calls for an international expansion.

“To establish our innovative approach efficiently internationally and to strengthen our skills around digitalization of business models, we have now with Kerstin Lomb (picture above) the expertise in these areas on board”, says Martin Schiesser, CEO Firefly Information Management AG. “ With Mrs. Lomb we have a highly specialized senior leader for global and digital business models and the requirements that come along with this on board.”

Growth, new markets, digitalization, product- and service innovations as well as regulatory demand, sustainability and social corporate responsibility drive the need for more and more agile and flexible analyses and reports.

Kerstin Lomb: “The Firefly Information Management AG’s approach is highly differentiated from competitors and has an innovative solution that allows to link all data within and outside a company without the need to completely restructure all databases and the IT. Data can be visualized by being semantically linked in an enterprise graph. This allows supporting the management with valid data for decision-making and at the same time to meet information needs of other internal and external stakeholders. And that includes external data like from providers, partners, clients as well as the Web.

Kerstin Lomb was over 12 years with Accenture and Partner/Global Managing Director, thus a member of the global leadership team. She was responsible for market development and the global marketing for a number of industries. Additionally Lomb supported several Fortune 500 companies with change management projects and has a proven track record in developing and implementing digital business models, along with global branding and competitive positioning, including emerging markets and fast moving industries. Prior Accenture Kerstin Lomb held positions as managing director with Publicis and unit lead with Dt. Telekom. Since July 1st she has assumed the lead of “Global Board Services” at the WP Human Capital group.

Diane Bitzel has been elected to the board in February. Dr. Diane Bitzel is currently CIO of Lonza, a global life science company. Before joining Lonza, she was CIO and Head of HR for a global food manufacturer and has held senior IT leadership positions with Syngenta, a global agrochemical manufacturer. Before this, she has served more than twelve years as management consultant with Capgemini and other consultancy firms.

Firefly Information Management AG provides world-class innovative enterprise data management cloud solutions. We enable organizations to multiply the value of their data across all enterprise aapplications, processes and entities that require timely and accurate data through cloud based semantic data management.