GetYourGuide is the winner of the SevenVentures Pitch Day held in London yesterday. The start-up has won media volume worth several million euros on ProSiebenSat.1 stations and can realise a TV advertising campaign.
More than 300 start-ups and founders from Europe, America, and Asia have submitted their applications to SevenVentures, the venture arm of ProSiebenSat.1. Seven finalists have been selected. Yesterday they competed in a series of short sessions in which they pitch their product or service. Afterwards, they had to answer critical questions from a six-member jury of decision-makers with many years of experience in the industry: Philipp Freise (partner, KKR), Fabrice Grinda (Entrepreneur und Investor), Michiel Kotting (principal, Accel Partners), Rainer Maerkle (partner, Holtzbrinck Ventures), Christophe Maire (business angel), and Oleg Tscheltzoff (entrepreneur and investor). The seventh juror was the Internet community. The SevenVentures Pitch Day was streamed live over the Internet. All viewers and fans had the opportunity to participate via a Facebook app, and their collective favorite counted at a seventh vote in the jury’s decision. The finalists competed for media volume worth €7 million.
The winner is GetYourGuide. The company, founded and headquartered in Zurich will now gain even more visibility in Germany with TV spots on ProSiebenSat.1 stations.
“The tremendous international interest and huge number of applications we’ve received from around the world show that, in its second year, 7VPD has already firmly established itself in the European start-up scene”, said Dr. Christian Wegner, Member of the Executive Board, Digital & Adjacent at the ProSiebenSat.1 Group.
Giving founders and start-ups the opportunity to make a name for their company in Europe’s largest market – that was the idea that led SevenVentures to launch the first SevenVentures Pitch Day in 2012. In the first competition, busuu, an online language platform, was the winner. The international competition promises TV media worth €7 million to entrepreneurs who can produce a convincing presentation of a forward-looking business concept.
An article in German about the event was published by Stefan Steiner on his blog.
About SevenVentures:
SevenVentures is the venture arm of the ProSiebenSat.1 Group, one of the leading media companies in Europe and Germany’s largest television network. In essence, SevenVentures pools companies and start-ups which can grow with the support of ProSiebenSat.1 as well as majority stakes in strategically important companies. SevenVentures is able to draw on an in-house eco-system in the form of the creative agency, SugarRay and the digital agency, Booming, in addition to the use of TV advertising space, which enable integrated campaigns to be created for the growing business, centered on the leading medium, TV. With numerous investments in a variety of market segments, SevenVentures is the leading media investor in Germany.
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