Dagsmejan on expansion course

Last week Dagsmejan officially launched their brand with a big opening party at THE LOFT at SHOWFIELDS, the New York City, SoHo-based “most interesting store in the world”, with more than 50 guests from top-tier media publications, along with influencers who are notable in the fashion, lifestyle, and health verticals. Also representatives from the Swiss Embassy made themselves available to actively support the US market entry of a new Swiss brand. All Dagsmejan product is available for purchase in the U.S. and Canada online and in-store beginning September 2019 through February 2020 at SHOWFIELDS.

"Dagsmejan offers something truly unique – sleepwear designed to support your individual sleep needs," said Catarina Dahlin, Co-Founder and CEO of Dagsmejan. "To enjoy a truly restorative sleep we need to find a sleep solution that matches our specific needs. That's why we have developed three collections based on physiological sleep needs that's scientifically proven to help you sleep deeper for longer. "

At the same time Dagsmejan expands its product portfolio. Dagsmejan sleepwear debuts in the U.S. with three sleepwear collections for men and women based on physiological sleep needs – Balance, and Stay warm Stay Cool, launched a few weeks ago, – as well as a collection of Relaxwear. This new lifestyle line, launching October 2019, features four styles for men and women including cardigans, blanket scarfs, and hoodies made from a merino wool and cotton blend to keep you warm without overheating.