Crowd investors enable B2C startups reach growth ambitions

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12.05.2023
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Raising funds via crowdinvesting has become even more popular among startups but private backers have also grown to trust this approach. The current campaigns by MyCamper, KA-EX and SoFlow have made waves in their communities on the crowdfunding platform CONDA, enabling them to get closer to their goal.

Over 3 million camping vehicles are registered in Europe; however, they are often used for an average of 20 days per year. MyCamper gives private camping car owners the opportunity to rent out their vehicles easily and securely. With their approach, the startup has managed to generate a total booking volume of over CHF 30 million in Switzerland since its establishment in 2016. Its community has grown to 85’000 members and has over 3'500 vehicles. Last year alone, it recorded over 70’000 rental nights, generating a booking volume of CHF 11.2 million. The company is also accelerating its international journey. In December, it acquired Swedish competitor Housecar, becoming the leading platform in Sweden, Norway and Finland in one swoop. The company also tapped into the Danish market, which boasts over 130’000 campervans. MyCamper sees huge growth potential in the Scandinavian region, where over 400% of camping vehicles are registered compared to Switzerland. Last year the startup achieved only 25% of the booking volume in Scandinavia due to a shorter presence of MyCamper in the markets. Overall, the startup was able to increase its booking volume by 50% to CHF 10.6 million in 2021.

To further boost its growth by increasing its booking volume six-fold to CHF 75 million in the next 5 years and accelerate expansion plans, the company is raising one million Swiss francs via Conda crowdinvesting platform. In just a few days since launching the campaign to the public, the company obtained over CHF 750’000 from 320 investors. In addition the start-up already generated CHF750k from existing investors before the launch of the crowdfunding campaign. 

SoFlow a step away to the finishing line
Micro-mobility startup SoFlow develops, manufactures and distributes e-vehicles, with its scooter being the most popular product. Its mission is to enable city dwellers to travel from A to B using sustainable transport options conveniently. For the B2B segment, the company developed the ‘Mover’ to enhance in-house mobility for industrial companies. Based in Flawil, the startup has offices in Holland, the USA and a production site in China. Following the success of its first crowdfunding campaign, which closed in January this year, SoFlow launched Round 2. With already more than CHF 780’000 raised via Conda, SoFlow is just a step away from reaching its funding goal of CHF 800’000. The funds boost the company’s growth and reach revenue targets of 60% a year on average in the next five years.

KA-EX raises funds to build a global brand
With its nutritional supplement, Kaex has become a top 10 best-selling dietary supplement used after social drinking and sports. The patented product is a powdered drink containing 25 ingredients with scientifically tested substances that shield the body from toxic damages, thereby preventing micro-inflammations. The product is listed in all pharmacies, supermarket chains like Coop and Migros, and convenience stores (coop pronto, SPAR express, etc.). Building on its success in Switzerland, the company expanded to Germany and the US and is used by Swiss and German Football clubs, a Formula 1 Team, and over 1000 professional athletes. In the company’s own statement, Kaex today “sells about +75% more boxes a year than BAYER's flagship dietary supplement, «Berocca Boost».” Having demonstrated its potential, conquering new markets and setting up essential manufacturing capabilities, Kaex now hopes to become a global mainstream brand. Investment from crowd investors will boost these ambitions. With 18 days left, the campaign has reached more than CHF 750’000 from 300 investors.

(RAN)

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Company profiles on startup.ch

MyCamper AG

ph. AG (KAEX)

SoFlow AG (e-Xperience GmbH)

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