Creathor Venture - Press Release

joiz – a combination of Joy and Choice – produces interactive cross-media entertainment programs for the target group of ages 15 to 29. joiz combines classic TV with Web and Mobile connecting to social media. "joiz is the answer to the dramatically changing media usage behavior of our young generation and offers advertisers a unique chance to reach the target group on today’s parallel used media platforms”, Alexander Mazzara, CEO and Co- Founder.

With regards to content, joiz focuses on crucial topics of the target group such as music, social relevant youth issues and lifestyle. All three, TV, Mobile and Web are synchronized in real-time allowing joiz to create the interactive formats and cross-media advertising campaigns according to parallel media usage of young people.

Therefore, joiz has established an exclusive partnership with Publicitas, a subsidiary of PubliGroupe. „With PubliGroupe we have an ideal partner to get marketing sales expertise from one hand for all these channels“, says Kurt Schaad, President of the Board and Co-Founder.

Cédric Köhler, Investment Manager at Creathor Venture, is fully convinced of the potential of this channel: „From the first moment we’ve been enthusiastic by this revolutionary business model, the professionalism and expertise of the team. So far, cross-media marketing of advertising messages in real-time hasn’t been or has only been possible in a very limited way for advertisers. We are glad to participate in such an innovative and exiting project. Our investment of several million CHF will support the further development of joiz. In addition, joiz can benefit from our extensive network in the growth markets of New Media, Advertising and Mobile, among them our portfolio companies just as Netbiscuits (Kaiserslautern), aka-aki (Berlin), Sofialys (Paris), DIVA (Zürich), Doodle (Zürich).“