Affiliate marketing startup goes to Colorado’s Sovrn Holdings

Founded in 2009 in Lugano, Monetizer101 (M101) has grown to become the leading provider of both price & merchant comparison shopping tools and in-depth reporting that helps publishers improve conversion rates and drive higher revenue. The company connects publishers in a wide range of verticals, including fashion, technology, sports, kids & toys, automotive, travel and food, to thousands of merchants worldwide. Among its clients are publishers like Hearst, The Telegraph, The Independent, Dotdash and Immediate Media. Its merchants’ list has companies like Amazon, Expedia, Walmart, GAP, Topshop, New Look, and John Lewis and more.

Sovrn Holdings Inc., a publisher-focused technology company based in Boulder, Colorado, with subsidiaries in San Francisco, San Diego, New York City and London, has acquired M101 to expand affiliate marketing tools for publishers.

“Monetizer101 is focused on providing user-friendly tools that help publishers create valuable experiences for their readers while saving time and resources,” said Nicola Ghezzi, CEO, Monetizer101. “In Sovrn, we have found a partner that shares our view that putting the right tools in the hands of publishers can help them get more from their commerce content.”

“Sovrn and Monetizer101 both share a commitment to helping publishers and independent creators capitalize on the growth of eCommerce,” stated Walter Knapp, CEO, Sovrn. “This acquisition brings another fast-growing revenue stream to publishers, enabling them to offer price & merchant choice for consumers. The result is higher conversion rates for merchants and higher revenues for publishers.”

(Press release/RAN)