Acton acquires stake in online shopping mall Yatego German e-commerce platform accelerates growth

The company was founded in 2003 and offers retailers a one-stop solution for business-to-consumer e-commerce. The Yatego platform provides each retailer with its own shopping space. Consumers make their purchases conveniently through a single, state-of-the-art ordering process. As a result, retailers can focus on their core competences: procurement, fulfillment and shipment of products to consumers. Yatego provides all e-commerce related services, such as online marketing, payment and IT-systems, with significant benefits from economies of scale for its clients. This value proposition has convinced: recently, the no. 10,000 retailer registered for the service, and each month there are more than 10 million consumers visiting the online shopping mall.

„We are delighted to welcome Acton on board as an investor with long-term experience in the execution of growth strategies in the e-commerce sector,“ says Michael Ollmann, founder and Managing Director of Yatego. „We will accelerate the growth of our business, and become an even more compelling partner for retailers and consumers.” „More than 1 million transactions processed in 2010 clearly demonstrate the impressive market acceptance and high performance of the Yatego shopping platform,“ comments Frank Seehaus, Managing Partner at Acton. „Together with the Yatego management team, we envisage to build the leading European online shopping mall.”

About Yatego:
Featuring more than 10,000 online shops of specialist and retail dealers, Yatego is one of the leading e-commerce portals in the German-language Internet. Consumers have a choice of more than 3.2 million products. The ordering process is state-of-the art and simple, with secure payment processed by independent trustee and credit card systems. Retailers benefit from Yatego’s one-stop solutions for the e-commerce process with comprehensive related services. The company was founded in 2003 and currently employs more than 100 staff in St. Georgen, Germany. The managing directors are Michael Ollmann, Stephan Peltzer und Patrick Kötter.

About Acton Capital Partners:
Acton Capital Partners (www.actoncapital.de) is an independent, partner-led growth equity investor in the internet and mobile communications sector. The investment focus of Acton’s Heureka Growth Fund, established in 2008, is consumer-oriented business models in media, e-commerce and online marketplaces. Acton invests worldwide, with Europe as its main focus. Funding comes from international private and institutional investors. The growth equity investor’s current portfolio includes Yatego, Hamburg-based online streetwear retailer frontlineshop, Glasses Direct, a British online prescription glasses retailer, and mytheresa.com, an international online retailer of luxury women’s fashion and accessories. In addition, Acton manages a portfolio of 15 internet-based companies that make up the BDV fund, now closed to new investments. Munich-based Acton Capital Partners was founded in 2008 by Christoph Braun, Paul-Bernhard Kallen, Jan-Gisbert Schultze and Frank Seehaus. Before establishing their own independent business, the four partners worked successfully together for many years at the Hubert Burda Media group. From 1999 onward, they acquired stakes for Burda Digital Ventures GmbH in over 40 Internet-based B2C businesses, which they managed with great success. The best-known of these investments include AbeBooks, Alando, ciao.com, Elitepartner, HolidayCheck, OnVista and zooplus.

Media Enquiries to Acton: Media Enquiries to Yatego: Anja Seipp Thérèse Mattheis Seipp Kommunikationsberatung Public Relations Tel. :+49 (0) 89 / 2 42 18 87-22 Tel.: +49 (0) 7724 / 91 56 204 E-Mail: press@actoncapital.de E-Mail: presse@yatego.com Web: www.actoncapital.de Web: www.yatego.com