STRIDE | Master-lab on Brand Storytelling

”Marketing is no longer about the product you build, but the story you tell” - Seth Godin

Storytelling is often praised as the ultimate marketing tool. Whether it is to advertise a product, motivate your employees or rally people behind a common cause. But what is a “brand story” exactly, how do you develop a great one and to implement it?

In this STRIDE Lab we will develop a deep understanding of the role of branding for your business and yourself, and concretely craft your personal brand story case using the Brand Story Canvas, developed by Creative Supply .

● You are launching a product or service as entre- or intrapreneur;

● You are interested in storytelling, specifically related to brands and campaigns;

● You are a branding, marketing, campaigning or communication professional and want to learn the latest tools;

● You want to take a break in between the day-to-day madness of delivering marketing materials to dig much deeper and reflect on how stories really work;

● You want to learn how to employ brand storytelling for a “matter of concern” of your own and build a network of fellow practitioners you can learn from;

● You would like to to get a teaser about personal branding, why this is relevant for everyone in today’s society and how you do it best;

● You want to learn what storytelling is beyond TV advertising campaigns and promotional videos;

● You want to master a consistent and full-proof way to create stories for your organisation;

● You want to expand your creative thinking skills and learn how to develop stories (even for seemingly mundane products or services).

unCERTIFICATE of completion
Upon successful completion of a pre-assignment (1-3h), the workshop (12h) and a post-assignment (8-14h) demonstrating expected learning outcomes, you will obtain an unCertificate of Completion (equivalent of 1 ECTS).