Bring your market and competitor analysis to the next level

Date

22.01.2019 13:00 - 17:00

Location

Switzerland Innovation Park Basel Area AG, Gewerbestrasse 24, 4123 Allschwil

Register

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Your product idea is born, first prototypes are produced and tests are realized. You know your market – but do you truly understand it?

f your market approach, positioning and target customer profile are vague, you should join this workshop session. It will provide effective and efficient tools and approaches to perform a market and competitor analysis.

Furthermore, you will learn how to quantify the addressable market and gain in-depth market knowledge. In breakout sessions you gain hands-on experience by discussing tailor-made examples from the medical device industry. The examples given in the workshop will be from the LifeScience and MedTech realm, the insights however are easily transferable to other technological fields.

Participants: young entrepreneurs, startup team members, product, market and business development manager.


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