Swiss Crowd Monitoring in Singapore

In the National Parks of Singapore DFRC’s LBASense crowd monitoring sensors help to measure the visitor’s activity patterns within the parks. The sensor which had been developed as part of project CityFlow is powered by a solar panel and connected to the network using 4G data link. The system helps to measure the number of visitor in the park and the nearby areas, as well as the distribution of the population during the day and over time.

City Flow builds wide-scale demographic databases based on how people move within a city. In a simple analogy, City Flow brings the valuable and detailed analytics on customer behaviors existing in the online world to the real world. In the online world, advertisers and website owners can acquire enormous amounts of demographic information about their customers: the number of unique visitors, which web pages they visited, for how long, how they browse through a site, where they come from, the language they speak and even more. Online advertisers and site operators can then exploit this information to better target their audience and to maximize the effect of their content on customers. City Flow brings similar capabilities to advertisers and to operators of physical premises (local municipalities, transport hubs, shopping malls etc.). It is co-funded by the Swiss State Secretariat for Education, Research and Innovation (SERI) and the European Union (Eurostars).

DFRC delivers solutions based on meaningful information about location, movement and flow of people and objects through its monitoring tools, software platform and applications in the field of location based technology, Smart Cities and Maritime Surveillance. The company is headquartered in Zug and has a development center in Bern. DFRC was founded in 2006.