Sonic Emotion Technology Integrated in RadioShack’s New Speaker

Swiss sound developer Sonic Emotion announced integration of its award-winning sound technology into RadioShack’s new AUVIO HBT6000 Amplified Bluetooth Speaker. Sonic Emotion’s Absolute 3D sound technology provides users a nontraditional, multipurpose performance system that elicits rich full sound, creating the ultimate 3D listening experience.

“We are excited to partner with such a leading consumer technology brand such as RadioShack,” said Rajeev Kapur, CEO of Sonic Emotion. “Their focus on sound and music is a perfect fit for us. Integrating our Absolute 3D sound technology is a great opportunity to provide a world-class home entertainment listening experience to RadioShack’s broad consumer base.”

“Sonic Emotion’s Absolute 3D sound technology enabled RadioShack to design a home Bluetooth speaker that immerses your entire room in sound. Unlike traditional speakers you do not have to be directly in front of the speaker to enjoy incredible sound,’” said Doug Lane, Vice President – Merchandising for RadioShack. “Bringing this technology to market as part of our expanded AUVIO family fits perfectly with RadioShack’s renewed focus on innovation and as a music accessory destination.”

Designed with sleek lines and a unique contemporary grille, RadioShack’s new AUVIO home speaker offers the perfect combination of style and room-filling, dynamic sound. The AUVIO HBT6000 Amplified Bluetooth Speaker is available now.

RadioShack also plans to feature Sonic Emotion’s Absolute 3D sound technology in additional products to be announced later this year.

Founded by audio experts, Dr.-Ing Renato S. Pellegrini and Dr. sc. techn. Matthias Rosenthal, Sonic Emotion’s Absolute 3D sound technology was developed from the concept of sound field control through the application of expertise in four fundamental aspects of 3D sound: wave field synthesis, spatial analysis, psychoacoustics and physical acoustics. With proof of concept established in the professional world, ranging from theaters and concert halls to museums and clubs, the technology was adapted to meet the demands of the consumer electronics industry. Sonic Emotion’s sound technology gives consumers the opportunity to listen to movies, music and video games in their truest form from anywhere in a room, with no calibration, extra cabling or equipment with no sweet spot. A listening experience as the artist intended.

About RadioShack Corporation
RadioShack is a leading US retailer of innovative mobile technology products and services, as well as products related to personal and home technology and power supply needs. RadioShack's retail network includes more than 4,300 company-operated stores in the United States, 270 company-operated stores in Mexico, and approximately 1,000 dealer and other outlets worldwide.