Ringier acquires majority stake in MyStore

MyStore specialises in offering discounts of up to 80% on brand name products from the worlds of fashion, accessories, shoes, perfume, watches, travel and more. As of 15 October 2015, Ringier AG will acquire a 60% majority interest in MyStore. John and Allen Krief and Alexandre Branquart will retain 40% of the share capital and will retain a minority interest and retain key roles in the management team.

MyStore and DeinDeal will be regrouped in 2016. The CEO of the new jointly managed company will be Benoit Henry, the current CEO of DeinDeal. Together, the companies will constitute Switzerland’s leading smart shopping platform. With this acquisition Ringier cements DeinDeal’s leading position in Switzerland and significantly expands its business in French-speaking Switzerland.

(Press release)