With 1500 participants the London Web Summit is one of the most important tech conferences in Europe. The event integrates a start-up battle. 25 competitors were selected from hundreds of applications.
The London Web Summit will take place in two weeks and will bring together an influential group of startups, investors, media, corporates, influencers and more. One of the elements of the event is a start-up battle. The board of advisors of investors, entrepreneurs and opinion leaders from across Europe has whittled down hundreds of applications to the 25 most exciting companies.
The 25 competitors will fight it out onstage at The Brewery on March 1 with the finalists going on to pitch on the Main Stage in front of an audience of over 1,500 attendees. The winning company will be crowned London Web Summit Startup 2013 and receive invaluable media exposure and a highly attractive prize package.
One of the 25 companies is from Switzerland: Kireego. Kireego brings a new twist to Merchant-Customer relations by adding a networking and sharing dimension to mobile loyalty and promotional tools.
Merchants benefit from Kireego’s free online loyalty and promotional tools which include “selective merchant networking” features. Customers use Kireego’s mobile application which not only virtualizes reward and deal features, but adds a sharing dimension allowing them to swap loyalty points among themselves.
Kireego leverages on the challenges—budget, time, and expertise constraints—faced by independent merchants, their desire to develop a mobile relationship with their customers, and the untapped potential of local merchant networking.
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