Boost acquires majority stake in xsmart

Through the acquisition, Boost expands its expertise also in e-marketing and e-payments to support its three existing business units: shopper marketing, loyalty programmes and collectibles promotions. The xsmart platform is available to Boost’s customers immediately.

"With xsmart, we have found a strong mobile service provider that supports us in the international expansion of our mobile channel. By combining the core skills of both companies, we have created a substantial competitive advantage for our B2B clients and the marketing and sales service providers, and thus a sustainable improvement in the growth potential of their customer contact frequencies,” says Michael Reinwald, Boost’s CEO.

Christian Baumann, co-founder and CEO of xsmart, gives his assessment of the new collaboration: “We are absolutely enthusiastic about bundling our forces with Boost, a highly innovative service provider in the area of shopper activation. Our companies focus on electronic ticketing and e-couponing solutions, so that our customers don’t have to maintain their own infrastructures for these services. Without question, the development of smartphone apps is absolutely necessary in this context.”

“Xsmart’s expertise in mobile marketing will be incorporated into Boost’s services to further enhance the added value that Boost provides to its clients. Our clients will profit from the expanded opportunities in sales and marketing provided by our new partner. Together, we offer a powerful solution to activate shoppers and to increase the sales figures of our clients,” says Baumann.

xsmart AG has been specialising in online and mobile marketing as well as ticketing and couponing services since 2004.