Beaconsmind, a SaaS provider in Location-Based Marketing for retail chains announces an equity raise of CHF 5.8 million from an international institutional investor. The company intends to use proceeds for strengthening its growth strategy with the opening of new sales offices internationally and by focusing on international joint ventures and business collaborations.
By fitting stores with bluetooth beacons that precisely locate and identify customers, and by integrating its Software Suite, beaconsmind opens a brand-new channel for retailers to interact with their customers. In 2021 beaconsmind has contracted 5 major new clients. Driven by the addition of these new clients, beaconsmind expects to expand into 750 new stores. Within the last three months, the company has increased store roll-outs by at least 59% and year to date 2021 has installed more than 178 stores. Contracted major clients include Depot, a leading home furniture specialist with over 500 stores in Germany, Austria and Switzerland, Roberto Cavalli, the haute couture fashion brand operating retail locations in more than 20 countries and Maison-B-More, the company’s first UAE fashion retail department store chain.
At the same time beaconsmind is executing its international roll-out strategy to anchor clients in 25 countries and new markets in Asia Pacific (APAC) such as Singapore, Vietnam, Malaysia, Thailand, Indonesia and the Philippines. This track record demonstrates beaconsmind’s international expansion blueprint and strong installation program in new regions such as the Middle East and APAC.
New anchor investor
Recently, beaconsmind announced a raise of CHF 5.8 million of growth capital through the placement of shares to a strategic and growth focused, institutional investor. This institutional investor will serve as a long-term anchor investor of beaconsmind.
With the growth capital, the company is able to push its sales capabilities and expansion plans to new markets such as Asia and Americas as well as support the faster roll-out of existing clients store infrastructures. The company intends to strengthen its growth strategy with the opening of new sales offices internationally and by focusing on international joint ventures and business collaborations. The company also plans to increase further its number of employees in sales, product development and client success management. The financing is also intended to accelerate expansion in the Middle East by enabling broadening of the local team, strengthening of the partnership with The Private Office of Sheikh Saeed Bin Ahmed Al Maktoum and establishment of further strategic partnerships to drive acquisition of new high-profile clients from retail and other segments. All of these elements are expected to increase significantly beaconsmind’s sales growth.
Listing in Frankfurt Stock Exchange
As part of the growth financing, the company intends to list its shares on the Frankfurt Stock Exchange in the Scale segment and to revoke the current listing on the Vienna MTF of Vienna Stock Exchange (direct market plus.) This step will lead to a simplified listing structure and broaden the scope of potential investors in the company’s securities in a new home market. With the reorganised listing in the Scale segment of the Frankfurt Stock Exchange, two leading German banks, Hauck & Aufhäuser and Baader Bank, will provide ongoing research coverage.
(Press release / SK)
Photo: beaconsmind
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