With iConcerts and 123on incoming calls become a multimedia experience

The 123on platform enables Android phone users to relive favorite iConcerts moments simply by downloading the 123on application from Google Play. Incoming calls, alerts and other prompts then come with a quick video highlight straight from a favorite show.

Music lovers can savor a quick mobile video sample from a new iConcert or relive the same must-hear guitar shred, horn blast or High C every time. Every 123on mobile video burst delivers that perfect moment from a live performance, whether it is the soaring crescendo of a veteran act’s encore, the catchiest chorus of a current hit or the full-throated roar of a capacity crowd.

iConcerts features the world’s biggest music stars, along with local talent just entering the international arena. iConcerts also creates unique East-West musical collaborations and interactive live music production formats, such as iConcerts News’.

“Special days like anniversaries and Valentine’s Day can be all the more heartwarming when the next call arrives to the strains of your favorite love song,” said iConcerts CEO Mathieu Sibille. “123on and iConcerts are bringing artists and their audience even closer together.”

123on is in the vanguard of delivering a new, high-impact form of mobile video that maximizes the experience value for both consumers and producers of content. Serving an increasing number of the world’s most prominent entertainment companies and sports leagues, 123on’s signature is extreme-short-form video in self-contained bursts.

While 123on is optimal for premiering new video content in digestible bursts, it is also perfect for extending the valuable life of existing footage. 123on’s continual delivery of mobile video bursts results in repeated viewings of each video, intensifying the bond and maintaining an ongoing interaction between producer and consumer.

About iCONCERTS

Owned by Swiss-based Transmedia Communications SA, iConcerts HD is the first 360º HDTV channel and a video-on-demand platform with over 1,600 concerts and live performances featuring top-selling artists in a variety of popular musical genres, and covering some of the most high-profile festivals and live events. To date, iConcerts TV and VOD services are available in France, Italy, Belgium, Switzerland, Germany, Finland, Portugal, Austria, Luxembourg, Lithuania, Latvia, Macedonia, Malta, Turkey, China, India, Japan, Malaysia, Singapore, Taiwan, South Korea, Sub-Saharan Africa, Mongolia and Dubai. iConcerts is a division of Swiss-based Transmedia Communications SA. Further information on iConcerts services is available at www.iConcerts.com